Your job is QC first, re-engagement second.
These are homeowners who showed interest but never met with us. Open as quality control. It's honest, disarming, and gets you past the hang-up reflex. The sales opportunity surfaces naturally if they're receptive.
Door knock: they remember the rep at the door. "One of our reps came by your neighborhood..."
Referral: use the referrer's name if you have it. Instant credibility.
"Hi, is this [Name]? My name is [Your Name]. I'm with Trinity Solar here in Connecticut. I'm actually not calling to sell you anything today. I'm doing some quality control on behalf of our leadership team and I just had a quick question for you. Do you have 60 seconds?"
- "Quality control" and "60 seconds" are both disarming. Use both.
- If they hesitate: "It's genuinely quick, just 2-3 questions about your experience with us."
- If they're busy: "No problem. Is there a better time to reach you?" Log a follow-up date and move on.
"So a while back it looks like someone reached out to you about [solar / roofing / battery storage] for your home. Can you remind me how you first heard about us? Was it through a call, someone who came to your door, or something else?"
- Follow up: "Did you get a chance to speak with anyone on our team? How was that experience?"
- If they had a bad experience: "I really appreciate you telling me that. That's exactly why we do these calls."
- Log everything they say about the setter, call center, or outreach rep. It's coaching intel.
- Do not be defensive. Listen and acknowledge.
"I appreciate that. Honestly, with everything going on with Eversource rates right now, I'd hate for that experience to have gotten in the way of you at least seeing your numbers. It looks like we never actually made it out to your home."
- Only use this if they were neutral or positive. Skip to exit if they're hostile.
- Keep it factual and conversational. Don't oversell the bridge.
- Adjust the reference: "your numbers" works for solar; for roofing use "what your roof assessment would look like."
"Would you be open to having me come by for just 20-30 minutes, no pressure, no commitment, just to show you what your home could look like and what your actual savings would be? A lot of homeowners tell us they're glad they at least took the time to see the number."
- "20-30 minutes" and "just to know the number" lower the perceived stakes.
- If yes: get a specific day/time and hand off to your setter or book directly.
- If maybe: "What would make you feel more comfortable?" Surface the real objection.
If yes: "Perfect. Let me grab a day and time that works, and I'll confirm it with you directly. What's the best number to reach you at?"
If no: "Completely understand. I really appreciate your time. If anything changes down the road, feel free to reach back out. Take care."
- Never argue past a firm no. It poisons future attempts and our reputation.
- A warm no today can be a yes in 6 months. Log it cleanly so it can be revisited.
- Confirm or update their phone number in the tool before you close out.